Storytelling for Businesses, Non-Profits, and Arts Organizations

As human beings, we love stories. We look for them everywhere because stories are the bridges that connect us, person to person, brand to customer, artist to audience. As a communications professional, I can enrich your story with today’s multi-faceted language: words enhanced with media that catch the reader’s eye, enhancing the message with sound and visual elements.

Why tell stories? Where to tell them? Who leads in this field and serves as a guiding light?

A brief article entitled, “The Unfortunate Decline of Blogging Among the Fortune 500: The Downside of Adopting Substitute Innovations”, written by Stephanie Jacobsen and Nora Ganim Barnes,  begins with a concise analysis of the key benefits of social media for companies: introduction of new products, connection with customers, and development of brand; followed by an examination of the life cycle of innovations, specifically social media platforms, which typically remain relevant for approximately four years. The researchers make a case that despite their time and labor intensiveness, blogs offer a unique opportunity for thought leadership as well as SEO; corporate blogs also remain under the control of the company so that issues like length, word count, media use, etc. are in the purview of the company and its blogging staff.

           In her comprehensive volume, Digital Storytelling, Carolyn Handler Miller not only provides a history of storytelling ranging from the ancient Aristotle to the modern AR, she addresses methodologies both creative and practical in usage. The twenty-chapter book is divided into six major sections: New Technologies, New Creative Opportunities; Creating Story-Rich Projects; Harnessing Digital Storytelling for Pragmatic Goals; Media and Models: Under the Hood; Immersive Media; and Career Considerations. As a practitioner, I find nuts-and-bolts guidance on creating a digital story project, data that can be instrumental in targeting stories, and extensive opportunities for contextualizing and modernizing the ancient practice of sharing stories.

A Creative Project Birthed In Covid Lockdown

In March of 2020, we all sequestered in our homes. What’s a creative to do? What’s a collaborator to do? What’s a leader to do? Make something, that’s what. At least for me, having a project to dive into gave respite from the strain of being trapped inside with no major creative project to manage.

I hopped on Facebook and Zoom to gather a team of like-minded, intelligent women. We all work in creative fields, we’re all connected to the crazy world of Renaissance festivals. And thus, LadyFaire Magazine was born, debuting October 1. On April 17, we hit the first big milestone: 10,000 website views.

I am abundantly proud. We have created content ranging from archery to seasonal recipes to ancient fairy tales from around the world. Travel hacks and tea varietals are shared, stunning weddings depicted. It’s really, really lovely.

In what may have been our most ambitious undertaking, we gathered a group of BIPOC from festivals all over the country and held a series of Zoom sessions and Facetime calls that resulted in a two-part informative piece about diversity in the Renaissance festival world. It was eye-opening, and we are grateful to all those who were willing to be interviewed.

Over the next few weeks, I will be posting the individual stories here in my professional blog. But for today, let it be said how grateful I am to be leading such a fantastic team of women creators, writers, and entrepreneurs.

Cover Photo Production Credits: Josh Baker of AzulOx Visuals. Model is Jennifer Lynn Larsen Headdress by Jennifer Ayers Bow by Grozer Archery Quiver, Thumb Ring by The Flying Hun-Archery and Leather