Brewing Up a Social Media Profile: Deja Brew Coffee
January 30, 2023 Kimberly Bryant, Communications Created as a grad school project, Deja Brew is my own invention. I was tasked with developing a mock website and social media profiles for the company. It was a fun project, drawing on my imagination, writing chops, and eye for design. Logo for Profile Pictures: Cover Photo for…
Wake Up Call Results in New Partnership for Coffee Giant Deja Brew
Created as a sample press release for graduate studies, the task was to blend the fictional Deja Brew with a real company (for academic purposes). Terra Genesis, while a real company, is not involved in any way with this story. But the sample press release is an example of the quality writing I create. Renewing…
Sample Press Release: St. Agatha’s Data Breach
The task? To create a press release for a fictional hospital whose computer systems have been breached. The objective was to communicate what action steps had been taken to secure patient data, to develop an avenue for communication with patients who might have been affected, and to assure stakeholders and the local community that the…
Sample Business Proposal: A Global Wine Partnership
Created for a Communications Leadership course, I was tasked with proposing a partnership between an American winery and the wine industry of the Republic of Georgia. It was a fun project, its initial challenge seemed to be the relative obscurity of Georgian wine. My first thought was, “Why not the French?” However, Georgian wine-making proved…
Producer: Video Training Series for Large-Scale Themed Event
In 2018, the owner of our Festival charged me with the task of developing a training program for our staff of employees. The workforce at our venue is unique. Not only are they seasonal, they are actually hired by the individual vendors who own shoppes and services in our faire. Many of them live and…
An In-Depth Analysis of Disney’s Imagination Campus Communication Practices
Another tremendous challenge for the Imagination Campus is visibility within the greater Disney company, as well as the need to build and increase awareness in the education community. A glance at the !C social media account posts reveals an impersonal, canned look at the work we do (posts appear to just be coming off a…
How Disney Cast Members Can Make a Difference for Animals Around the World
Created for a grad school project and built from a Disney press release, this presentation introduces Animal Kingdom cast members to the Disney Conservation Fund, and encourages them to guide guests to round up their purchases, with the intent of donating extra funds (which Disney then matches). “Welcome to Daklimation! We’re so glad to have…
Launching and Leading a Creative Product: LadyFaire Magazine
In March of 2020, we all sequestered in our homes. What’s a Creative to do? What’s a Collaborator to do? What’s a Leader to do? Make something, that’s what. Having a project to dive into gave respite from the strain of being trapped inside with no major creative project to manage. I hopped on Facebook…
Blog Sample: “Are You Okay?” Check on Your People to Build a Healthy Team.
Sometimes, our coworkers and colleagues need us to be mindful. To check on them. Especially if we are in a supervisory position. It’s not always easy to ask, it feels vulnerable, even as the one soliciting the information, the status. I decided to practice with a stranger. Last Monday, I found myself walking in the…
Media Spokesperson and Voiceover Highlights
Perhaps it’s my theatre and acting background, but one of my favorite ways to communicate is through the spoken word. A career spent in front of both students and audiences has honed my ability to speak with clarity, expression, and rapport. Disengaged students, restless audiences, and colleagues will let you know if it’s otherwise! With…
Presentation Deck: Theatre Under the Stars Ion Fundraising Campaign
Theatre Under the Stars, Houston’s preeminent musical theatre production company, is in the midst of a capital campaign, raising funds to expand its educational space to accommodate the tremendous growth of its various programs. The Humphreys School of Musical Theatre, The River, Teen Apprentice Program, and Tommy Tunes Awards are all highly successful offerings that…
Creating a Fundraising Communications Campaign for Nonprofit Theatre: Part One
Executive Summary: Theatre Under the Stars Mission, Vision, and Values Theatre Under the Stars is Houston’s preeminent production company for musical theatre; it’s a Tony Award-winning regional theatre with highly popular productions and annual revenue that typically ranges between 15-20 million dollars (ProPublica, n.d.). The focus of this initiative is education: The River and the…
Communications Campaign for Nonprofit Theatre, Part Two: Situational Analysis
Company Information A Tony Award-winning regional theatre with highly popular productions, TUTS was founded by Frank M. Young, a multi-talented Baylor student and Houston Grand Opera employee who saw the potential for providing quality theatrical entertainment at Houston’s newly built Miller Outdoor Theatre. The MOT is a public theatre, with all performances offered free of…
Blog Sample: Does Writing Well Matter? In a Word, Yes.
For the digital storyteller who wants to reach an audience, to make your work stand out in the crowded field, good writing is a key element of creation. Sure, flashy graphics catch the attention. But well-crafted sentences built around interesting ideas will hold it. Of course, language evolves. To my great relief, we no longer…
Digital Storytelling: Essential Voices
Perhaps the bible of the digital storytelling movement, Digital Storytelling: Capturing Lives, Creating Community, should be required reading for any storytelling practitioner. After the first section is devoted to the exploration of the scientific connections of story to brain, twenty-first mass-media mythology, and the power of personal storytelling, the second section is a thorough plan…
Why Digital Storytelling?
With its power to create meaning, digital storytelling cuts through the noise and clamor and connects your message to your audience. Digital Storytelling allows us to go beyond the obvious, seeking and telling the sometimes overlooked stories, celebrating the daily, championing the unseen. Words paired with images and sound help us to avoid the “trap…
What is Digital Storytelling?
Born out of pioneer Joe Lambert’s Texas heritage and passion for activism and the arts, incubated amid the 1990s Californian tech boom and the famed halls of the American Film Institute (Lambert, 2013, pp. 25-32), Digital Storytelling is, at its simplest, story “told with all the tools of technology” (Barry, 2018). The form is short,…
Using The Written Word to Make a Positive Impact
No matter what your organization, its size, its mission, or its product, it comes down to the people who inhabit it, and clear, effective communication is the key to your success. Organizational communication comes in a wide array of methods: emails, speeches, press releases, newsletters, social media, and blogs are all effective tools, but only…
Kimberly Bryant, MA 